UAE Kitchen Secrets: A Glimpse into UAE Sauces & Dressings Market

January 28, 2024
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UAE Sauces

The culinary landscape of the United Arab Emirates (UAE) has undergone a remarkable transformation in recent years, with a growing focus on diverse flavours and international cuisines. One significant aspect contributing to this change is the burgeoning market for sauces and dressings. In this article, we will explore the current trends, consumer behaviour, consumption patterns, and the leading brands that are shaping the sauces and dressing market in the UAE.

 Sales Revenues Reflecting the Growing Demand and Export Opportunities

In 2022, UAE imports from sauces and dressings reached (92.4 thousand tonnes) with an increase of 5% compared with 2021, reflecting the growing demand.  United States of America is the top supplying market with a share of 22% of total imports, followed by Oman, Philippines, and Egypt with volumes reached (11.6), (8.2) and (5.8) thousand tonnes respectively. (Source: ITC – Trade Map) 

As for the top imported products; mayonnaise, barbeque sauce, ranch sauce, salad dressings and dips are ranked first with volumes reached (61.7 thousand tonnes) in 2022, contributing to a share of 67% of total imports, followed by tomato Ketchup, soya sauce, and mustard contributing to a share of (23%), (7%), and (3%) respectively. Older young adults (25-34 years) accounted for the highest consumption of seasonings, dressings and sauces in the country.

 Health, Diverse, and Convenience dominate Trends in the UAE Sauces and Dressing Market

As consumers become increasingly health-conscious, there is a rising demand for healthier alternatives in the sauces and dressing market. Brands are responding by introducing products with reduced sugar, salt, and preservatives, while incorporating natural and organic ingredients.

The UAE's multicultural population has led to a growing appreciation for diverse cuisines. Consumers are seeking unique and exotic flavours from around the world, driving the demand for international sauces and dressings. Brands are introducing products inspired by Mediterranean, Asian, and Latin American cuisines to cater to this trend.

The fast-paced lifestyle in the UAE has led to a surge in demand for convenient and ready-to-use sauces and dressings. Single-use sachets and innovative packaging designs are gaining popularity, making it easier for consumers to add flavour to their meals on the go.