Tijarahub: Egyptian Fashion Making a Splash on the Global Stage

December 14, 2023
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With the high range of prices and currency exchange, Egyptian designers came up with investing in the local clothing industry. The aim was to sell it locally, not knowing that it would also appeal globally. It led to an increase in clothes exports, especially t-shirts.


In this blog, we will discuss the Egyptian fashion industry clarifying the major factors behind the increased exports through the following points: -

  1. The fashion industry in Egypt in the modern age.
  2. The impact of the Egyptian designers in shifting fashion in Egypt.
  3. What made Egypt export globally and not stand to local sales?
  4. Egypt's increase in exporting T-shirts for the past 5 years.
  5. Tijarahub encourages designers to export.
  6. Future impact of B2B on the fashion industry in Egypt.


How did the modern age influence the fashion industry in Egypt?


The fashion industry in Egypt has been influenced intensely by the modern age. Here are some key points:

  1. Modernization and Globalization: The modern age has incredibly influenced the fashion industry in Egypt. With increased globalization and exposure to international trends, there has been a blending of traditional and modern styles. Many designers in Egypt draw inspiration from global fashion trends while taking part in local elements.
  2. Fashion Events: Cairo Fashion Week and other fashion events have become platforms for local and international designers to showcase their creations. These events contribute to the growth of the fashion industry and attract attention from fashion enthusiasts and professionals.
  3. Rising Middle Class: The growth of the middle class in Egypt has increased consumer spending on fashion. This has led to a higher demand for diverse and trendy clothing options.
  4. Social Media and E-Commerce: Like in many other parts of the world, social media has played a significant role in shaping fashion trends in Egypt. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wide range of fashion products.



How did Egyptian Designers impact the fashion industry?


Egypt has many talented and promising fashion designers. The country has seen the emergence of talented fashion designers who have gained recognition not only in Egypt but also on the global stage. These designers contribute to the diversity of styles in the industry:


  • Blending Tradition with Modernity: The contribution of Egyptian fashion designers lies not just in creating beautiful garments but in the delicate balance they strike between tradition and modernity. Drawing inspiration from the country's rich cultural heritage and religious background, designers seamlessly blend traditional Egyptian cotton, fabrics, and silhouettes with the latest aesthetics. The result is a fashion scene that reflects the essence of Egypt's history while embracing the energy of the present.
  • Sustainable Materials: In an era where sustainability is a global concern, Egyptian fashion designers are increasingly adopting eco-friendly ethics. From using locally sourced materials to promoting fair labor practices, designers are mindful of the environmental and social impact of their creations. This commitment to sustainability not only aligns with global trends but also reflects a deep sense of responsibility towards Egypt's natural resources.
  • Fashion as a Catalyst for Change: Beyond aesthetics, fashion designers in Egypt recognize the power of their creations to drive social change. Some designers use their platforms to address social issues, challenge stereotypes, and empower marginalized communities. Fashion becomes a catalyst for conversations about inclusivity, diversity, and equality.


Why did Egypt expand to export and didn’t stick to local sales?

Egypt not only succeeded on a local level but also witnessed success globally:

  1. Global Recognition: Beyond the borders of the Nile, Egyptian fashion designers have gained recognition on the global stage. Their unique designs, often showcased in international fashion weeks and events, bring a fresh perspective to the global fashion landscape. Names like Hany El-Behery and Farida Temraz have become synonymous with Egyptian fashion excellence, proving that creativity knows no boundaries.
  2. Influence of social media: The digital age has brought about a revolution in the way fashion is consumed and shared. Social media platforms like Instagram and TikTok have become powerful tools for Egyptian designers to showcase their creations and connect with a global audience. Influencers and bloggers play a pivotal role in shaping fashion trends and promoting a blending of modern styles with traditional elements.
  3. Egyptian cotton: known for its exceptional durability and luxuriously soft feel, a prestigious reputation that spans the world, making it a top global preference for international brands, for example:
  • Frette
  • Venetto
  • The White Company
  • John Lewis
  • Hampton & Astley
  • Ralph Lauren
  • Christian Dior

Check out Harpers Bazaar’s Article that demonstrates international brands using Egyptian cotton: https://www.harpersbazaar.com/uk/culture/lifestyle_homes/g38076631/best-egyptian-cotton-bedding/


The increase in exporting Egyptian clothes specifically t-shirts

Egypt exported USD 590 million in 2022, this was the highest level of t-shirts exported from Egypt during the previous five years from 2018 to 2022. As for this year’s numbers, Egypt exported USD 320 million until August this year. Leading with the highest import USA, was the top destination for Egyptian clothing exports with values that reached USD 1.3 billion, followed by the United Arab Emirates with around 308 million dollars, and Germany in third place with about 67 million dollars.


How did Tijarahub encourage Egyptian designers to export globally? 


With the rise of e-commerce and B2B, Tijarahub gave the opportunity for talented Egyptian designers to showcase and sell their craft on our website. Tijarahub connects the Egyptian market with the international market. We display their designs on our website to get exposed in the global market. This helps in the increase of exporting designed Egyptian clothes.


Check out the appealing fashion category on our website: https://tijarahub.com/fashion-and-textile/?currency=SAR&set_currency=061ac36915350c7b37db22a15776532f8befcc4b

What does the future hold for b2b in the fashion industry in Egypt? 

The future of the fashion industry in the Business-to-Business (B2B) sector is expected to be shaped by several trends and innovations. Here are some key aspects that may define the future of the fashion industry:

  1. Digital Transformation: The fashion industry, like many others, is undergoing a digital transformation. B2B platforms are becoming increasingly digitized, with features such as virtual showrooms, 3D product imaging, and augmented reality (AR) technologies. This digitalization streamlines the buying process, making it more efficient for retailers and brands.
  2. Collecting Data: With the rise of AI, Data analytics and artificial intelligence (AI) are becoming integral to the B2B fashion industry. Businesses can leverage data to understand market trends, consumer behavior, and inventory needs more accurately. This data-driven approach enables better decision-making, reduces risks, and enhances overall efficiency in the supply chain.
  3. Sustainability and Ethical Practices: There is a growing emphasis on sustainability and ethical practices in the fashion industry. B2B transactions are likely to reflect this trend, with businesses seeking partners who share their commitment to environmentally friendly and socially responsible practices. Transparency in the supply chain will be crucial, and B2B platforms may integrate features to track and verify sustainable practices.
  4. Collaborative Platforms: Collaborative B2B platforms like Tijarahub facilitate communication and collaboration among different participants in the fashion supply chain and are likely to become more prevalent. These platforms may include features for real-time communication, project management, and collaborative design tools, fostering stronger partnerships and speeding up the production process.

In summary, the future of the B2B fashion industry is likely to be characterized by digital innovation, sustainability, transparency, and increased collaboration. As technology continues to advance, businesses that embrace these trends are more likely to thrive in an evolving and competitive marketplace.