Bringing Istanbul Glamour to Your Beauty Ritual: Exploring Turkey's Skincare & Cosmetics ‎Industry

The tradition of skincare and beauty practices in Turkey dates back centuries, with influences from ancient civilizations like the Greeks, Romans, and Ottomans. Today, the Turkish skincare and cosmetics sector marry traditional wisdom with cutting-edge innovation, catering to both domestic and international markets.

Key Statistics on Turkish Skincare & Cosmetics Market Size and Trade Partners

Looking at the developments in the cosmetics sector, especially in the last 10 years Turkish cosmetics market is growing rapidly by nearly %10 annually. Also, Turkish companies continue to extend their product ranges and varieties as well as increase their investments nationally and internationally.

The skincare market in Turkey was valued at USD 389.8 million in 2021. The market is expected to grow at a CAGR of more than 13% during 2021-2026.

Turkey’s high manufacturing capacity and logistic advantages results in European cosmetics manufacturing ‎shift to Turkey which creates numerous opportunities for the Turkish market. Export-focused private label production and domestic market focused low-value production dominate the local manufacturing the landscape.

Turkey creates a bridge between European companies that have powerful market shares, Asia and Pacific companies that have strong growth rate and Middle East countries that have a high demand for cosmetics and personal care products.

In 2023, Turkish exports of skin care & cosmetics products reached USD 341.1 million with an increase of 29% compared with 2022. United States of America is the top destination for Turkish cosmetics exports with a share of (7.4%) followed closely by Libya, Iraq, and The Netherlands with shares of (7.3%), (7.2), and (6.9%) respectively.

 Regarding the top exported products skin care and make-up preparations holds the highest share in 2023 with (60%) of total exports amounted to (USD 204.5 million), followed by eye make-up preparations, lip make-up preparations, and Manicure or pedicure preparations with values of (USD 46.4 million), (USD 42 million), and (USD 30 million) respectively. 

 

 Cosmetics Manufacturing in Turkey ‎

Many multinational cosmetics companies have manufacturing and sales operations in Turkey and many foreign investors manufacture in Turkey with licensing agreements, contract manufacturing and joint ventures. Turkish cosmetics market shows a significant growth by 10% annually.

Shaving products, depilatory products, shower gels, shampoos, soaps, lip and eye make-up products, deodorants, perfumes, colognes, wet wipes and diapers are the major products manufactured in Turkey. Manufacture of natural, organic and herbal products are becoming popular in Turkey Day by day, which many small sized companies operate in. Especially, the world famous daphne oil and olive soap are manufactured in Turkey in vast amounts.

There are 5,000 companies operating in Turkish cosmetics sector including manufacturers, exporters, importers and distributors which employ 120,000 people according to estimations, 170,000 cosmetics products including 46,000 domestics are distributed in Turkey and products are being sold in 220,000 retail points of sale including supermarkets, retail chains, discount stores, concept stores, pharmacies, perfumeries, cosmetics chains and department stores.

The major cities in the skincare market in Turkey are Istanbul, Izmir, Ankara, Bursa, Antalya, Sanliurfa, Adana, Konya, Gaziantep, and Kocaeli. Amongst the top 10 cities, Istanbul contributed most towards the volume growth of Turkish Skincare during 2016-2021.

There are many factors that can be attributed to the growth of Turkish cosmetics market, primarily due to Turkey becoming a center of attraction for global cosmetics market with huge investments coming in. One reason is that Turkey being the youngest and second largest population of Europe with 29 age average and 80 million respectively resulting in rapid increase of cosmetics consumption alongside with increased demand for organic and herbal products and increasing number of tourists who come to Istanbul and Mediterranean cities for shopping attracts cosmetics companies worldwide to enter the Turkish market.

Challenges and Future Opportunities

Despite its successes, the Turkish skincare and cosmetics industry faces several challenges, including regulatory hurdles, intense competition, and geopolitical uncertainties. Moreover, the COVID-19 pandemic has disrupted supply chains and dampened consumer spending, posing temporary setbacks to the sector. However, industry players remain resilient, embracing digitalization, investing in research and development, and exploring emerging markets to sustain growth.

Looking ahead, the Turkish skincare and cosmetics industry are poised for continued expansion, driven by factors such as demographic trends, technological advancements, and evolving consumer preferences. Innovation will remain a key driver, with companies investing in personalized skincare solutions, clean beauty formulations, and functional ingredients. Furthermore, e-commerce will play an increasingly pivotal role, providing brands with opportunities to reach global audiences and engage directly with consumers.

Elevate Your Beauty Routine: Discover TijaraHub's Range of Skin Care and Cosmetics Products 

Whether you are looking for body lotion, organic soaps, or make-up products; all are available at TijaraHub health and beauty section through this link: https://tijarahub.com/health-and-beauty/ 

The platform showcases premium and high quality skin care & cosmetics products sourced from a variety of Turkish vendors like: SANTEK MEDİKAL KOZMETİK , MONNA KOZMETİK LTD. , Faida Gıda İlaç Sanayi ve Ticaret A.Ş,

 

 

Discover a variety of services available at TijaraHub

Effortless Worldwide Procurement

TijaraHub simplifies the global sourcing journey for skin care & cosmetics products. Our easy-to-navigate platform enables businesses to discover a variety of options, engage with suppliers, and smoothly finalize transactions. Optimize your time and resources through our simplified B2B trading experience.

Competitive Pricing

We understand the importance of cost-effectiveness in your business. TijaraHub offers competitive pricing on skin care & cosmetics products section, through a diversified collections and different tastes displayed by well-known vendors from Egypt and Turkey.

Verified Suppliers

TijaraHub partners with trusted suppliers, guaranteeing that skin care & cosmetics products available on our platform meets the international standards.

Global Accessibility

TijaraHub transcends geographical boundaries, connecting businesses globally. Whether you are a retailer, distributor, or office manager, our platform provides access to skin care & cosmetics products worldwide. Experience the convenience of global sourcing without leaving your desk.