A Closer Look into Saudi Arabia's Baby Clothing Market: New Trends & Consumer Preferences

January 7, 2024
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Saudi Arabia baby clothes market is a vibrant and rapidly evolving industry that reflects the cultural values and changing lifestyles within the Kingdom. With a growing population, the demand for high-quality and stylish baby apparel continues to soar. In this blog, we'll explore this market in detail with these points:

  • Key statistics about Saudi Arabia baby clothing market.
  • Consumer insights: understanding modern parental preferences in baby clothing
  • E-commerce witnessed a significant growth in baby clothes sales
  • TijaraHub The Promising E-Commerce Platform

Key Statistics About Saudi Arabia Baby Clothing Market

In 2023, Baby Clothing sales revenues reached (USD 1.15 billion) and around 243 million Pieces of Clothes as total quantities. (Source: Statista

Saudi Arabia imports of baby clothes reached USD 143 Million in 2022, with an increase of 8% compared with 2021 imports. India was ranked first as the top supplying market recording a value of USD 76.8 million contributing to a share of more than half of imports, followed by China, Bangladesh and Thailand with values USD 35 million, USD 10.6 million, and USD 3.6 million respectively. (Source: ITC – Trade Map)

Consumer Insights: Understanding Modern Parental Preferences in Baby Clothing

Saudi Arabia's baby clothing market has seen notable growth and trends in recent years. There are many factors behind this growth, some of them are:

  • Increased Spending:  With a growing middle class and increased disposable income, Saudi families are spending more on baby clothing, favoring quality and trendy designs.
  • Preference for Premium Brands: The market shows a preference for premium and international brands known for their quality and safety standards. These brands often incorporate traditional and modern designs to cater to cultural preferences.
  • Online Retail Growth: E-commerce has witnessed significant growth in the Kingdom. Parents prefer shopping for baby clothes online due to convenience and a wider variety of choices. Major international retailers and local shops have an online presence catering to this demand.
  • Cultural Sensitivity in Design: Cultural and religious considerations influence clothing designs. Traditional wear like thobes and abayas for babies is popular for special occasions. However, Western-style clothing with a touch of modesty and cultural sensitivity is gaining acceptance for everyday wear.
  • Focus on Comfort and Safety: Parents prioritize comfort and safety in baby clothing. Fabrics that are breathable and gentle on a baby's skin, as well as adherence to safety standards, are crucial factors influencing purchasing decisions.
  • Gender-Neutral Options: There's a growing trend towards gender-neutral clothing, driven by a desire for inclusivity and practicalities.
  • Sustainable and Organic Choices: With increasing awareness about sustainability and health, there's a demand for organic and eco-friendly baby clothing options. Brands incorporating sustainable materials and ethical manufacturing practices are gaining traction.
  • Customization and Personalization: Some retailers offer customization services allowing parents to personalize baby clothes, making them unique and special.

E-Commerce Witnessed a Significant Growth in Baby Clothes Sales


Saudi Arabia has witnessed substantial growth in the baby clothes e-commerce sector in recent years. The increasing digital adoption, coupled with the availability of international & local brands, has significantly contributed to the expansion of this sector, making it a thriving market with promising potential for further growth.

In 2023, 90% of the sales revenues were generated through offline channels. The rest of the percentage comes from online channels. In December 2023, there are a total of 1245 Baby clothing stores in Saudi Arabia.  By 2027, it’s expected that online channels will contribute with 19% of total sales revenues and 81% for offline channels. Here are some of the most preferred e-commerce websites for baby clothes in Saudi Arabia: -

  • Hibobi:  Founded in 2019 in Hangzhou, China, Hibobi is one of the largest online retailers of baby clothing and maternity essentials in the United Arab Emirates, Saudi Arabia, Oman, Kuwait, and Bahrain. Customers can shop for clothing, accessories, toys, maternity wear, and more.
  • HNAK:  Hnak.com is the e-commerce branch of Al Musbah group, one of the leading retail companies in Saudi Arabia - with 190+ stores across the Middle East region. Although the traditional retail sector has always solely focused on bringing what is “there” to “here”, HNAK.com is positioned to shift that focus by being the home of top international brands while actively telescoping and supporting local trends and talents.
  • Fordeal:  Founded in 2017 and is currently one of the largest online retailers of baby clothing in Saudi Arabia. You can find sleeping bags, t-shirts, shorts, coats, jackets, dresses, skirts, shirts, trousers, jeans, leggings, swimwear, beachwear, sweaters, sweatshirts, and cardigans at Fordeal in KSA. Fordeal also offers a handful of filters that help make the shopping experience easier. It also offers free shipping on orders above 200 SAR and items will be delivered to you within 2 weeks in KSA. 

Check out the following blog for more e-commerce baby clothes websites: https://gccoupons.com/blog/the-7-best-online-baby-clothing-sites-in-saudi-arabia/

TijaraHub The Promising E-Commerce Platform 



TijaraHub is an e-commerce b2b platform. One of our objectives is to help vendors sells their sustainable and eco-friendly clothes on our website. Most of the baby clothes on our platform is made of cotton and safe for infants and babies to wear.

Discover our astonishing collection at: https://tijarahub.com/fashion-and-textile/kids-fashion/