Exploring the Dynamic Growth of Turkey's Soft Drinks Market

Turkey's soft drinks industry is known for its diverse flavors and quality. Soft drinks are rich in vitamins and some healthy food for the body. Turkey adheres to local and European health standards, as the European market is one of the most important importers of Turkish soft drinks products.

The most important thing about Turkey's soft drinks industry market is its wide variety, in terms of sizes, flavors, prices and even options, so that those wishing to import from Turkey can take an agency for a particular soft drink and change and modify the name and specifications as they wish.

Key Statistics: Turkey Carbonated Soft Drinks Market Size & Share Analysis

Approximately 38% of the beverage consumption in Turkey is realized in the carbonated beverages product group. In 2020, the pandemic had an impact on the beverage industry as well and while consumption amounts decreased at different rates in both carbonated and non-carbonated beverage categories, energy drinks became the only product group that increased in the beverage category with an 8.8% volume increase. This product group, where the consumer group is mostly 18-35 years old, shows us that it will continue to grow every year with the influence of the young population in our country.

Cola is still the most preferred sparkling beverage with a 65% market share in Turkey in the carbonated beverages category. In addition to substituting the content of cola, which is always under discussion, with natural ingredients, besides fruity colas such as orange cola and lemon cola, cola-flavored drinks created with different plant extracts also come to the fore.

In 2022, Turkey exports of carbonated soft drinks reached (335.8 thousand tons) amounting to (USD 254.8 Million. United Arab Emirates is the main destination for the Turkish carbonated soft drinks exports with a share of (12.1%) followed by Syria, Germany, and Libya with (11.4%), (11.3%), and (6.6%) respectively.

 (Source: ITC Trade Map – Turkey Soft Drinks Exports).

 

Leading Brands and Flavored Delights in Turkey's Soft Drinks Industry

Soft drinks flavored with different fruit are the best soft drinks manufactured in Turkey, due to their ‎distinctive taste and special flavors. Energy drinks are of the best soft drinks that can be imported ‎from Turkey, preferred by young people and athletes.‎

Turkey has many companies with advanced production lines for the soft drinks industry, the most important of which have gained local and international fame:

•  Sirma Products: A registered Turkish brand, it is one of the most famous brands in Turkey in the mineral water and soft drinks sector with its various flavors and high quality.
• Kizilay Products: A registered trademark of the Turkish Red Crescent Society, which manufactures soft drinks and mineral water of high quality, and parts of sale are paid for the charity work.
• Avsar Products:  One of the most famous brands in the mineral water and soft drinks sector in Turkey, it has a large plant for manufacturing and packaging mineral water and soft drinks.
• Kulamadensuyu Products: The company's headquarters and factory in Izmir is one of the most important Turkish companies that produce soft drinks and mineral water of various kinds and flavors.

Discover a Variety of Services Available at TijaraHub

Effortless Worldwide Procurement

TijaraHub simplifies the global sourcing journey for dried fruits. Our easy-to-navigate platform enables businesses to discover a variety of options, engage with suppliers, and smoothly finalize transactions. Optimize your time and resources through our simplified B2B trading experience.

Competitive Pricing

We understand the importance of cost-effectiveness in your business. TijaraHub offers competitive pricing on dried fruits section, through a diversified collections and different tastes displayed by well-known vendors from Egypt and Turkey.

Verified Suppliers

TijaraHub partners with trusted suppliers, guaranteeing that dried fruits items available on our platform meets the international standards.

Global Accessibility

TijaraHub transcends geographical boundaries, connecting businesses globally. Whether you are a retailer, distributor, our platform provides access to dried fruits worldwide. Experience the convenience of global sourcing without leaving your desk.